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Selma Blair Joins Guide Beauty as Chief Creative Officer

The actress, author and advocate will help the brand accelerate its mission to expand inclusivity in the world of beauty through universally-designed products.

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By: Lianna Albrizio

Associate Editor

Guide Beauty, a collection of makeup tools and products that has reimagined the way consumers apply makeup, has named actress Selma Blair as chief creative officer.   Blair will join Guide as a partner and take a leadership role in product and brand development. Combining forces with Guide’s founder Terri Bryant, Blair will help the brand to accelerate its mission to expand inclusivity in the world of beauty through thoughtful, universally-designed products for all.    “We ...

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